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Emotion by design: creative leadership lessons from a life at Nike
Emotion by design: creative leadership lessons from a life at Nike
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Author
Hoffman, Greg
Publisher
Twelve
Publication Date
[2022]
Language
English
Book
Show Edition
On Shelf
East Side Library - Nonfiction - Adult
338.7 H
1 available
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Table of Contents
From the Book - First edition.
Introduction: The art of sport
My journey into the arena
Creativity is a team sport
Never play it safe, play to win
Game face for greatness
Dare to be remembered
Don't chase cool
Spark a movement
Close the distance
Leave a legacy, not just a memory.
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Subjects
Subjects
Advertising
Advertising -- Psychological aspects
Creative ability in business
Leadership
Marketing
Marketing -- Psychological aspects
Nike (Firm)
Psychological aspects
Sporting goods industry
Sporting goods industry -- United States
More Details
ISBN
9781538705599
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