The sans-culottes: before the blue jean
Tug-of-war: "those pants of Levi's," and the competition
Dudes: selling the western frontier
Modern pioneers: at work and play
"A Hollywood-style tough": the 1950s and the fabrication f the teenager
Classlessness: the politics of fashion
After the gold rush: stylizing denim
The diffusion of glamour: designers in the mass market
"Thought abhors tights": sex in advertising
Hand-me-downs: vintage and reproduction
Wrapped in the flag: "America's gift" in the global era
Bottoms up: blue jeans at a premium
