Introduction: the food industry and "eat more"
Pt. 1. Undermining dietary advice. From "eat more" to "eat less," 1900-1990 ; Politics versus science: opposing the food pyramid, 1991-1992 ; "Deconstructing" dietary advice
Pt. 2. Working the system. Influencing government: food lobbies and lobbyists ; Co-opting nutrition professionals ; Winning friends, disarming critics ; Playing hardball: legal and not
Pt. 3. Exploiting kids, corrupting schools. Starting early: underage consumers ; Pushing soft drinks: "pouring rights"
Pt. 4. Deregulating dietary supplements. Science versus supplements:"a gulf of mutual incomprehension" ; Making health claims legal: the supplement industry's war with the FDA ; Deregulation and its consequences
Pt. 5. Inventing techno-foods. Go forth and fortify ; Beyond fortification: making foods functional ; Selling the ultimate techno-food: olestra
Conclusion: the politics of food choice.