From the Book - First edition.
The big bang : the Mosaic web browser and Netscape
Bill Gates "gets" the Internet : Microsoft and Internet Explorer
America, online : AOL and the early online services
Big media's big web adventure : Pathfinder, HotWired and ads
Hello, world : the early search engines and Yahoo
Get big fast : Amazon.com and the birth of ecommerce
Trusting strangers : eBay, community sites and portals
Blowing bubbles : the dot-com era
Irrational exuberance : the dot-com bubble
Pop! : Netscape vs. Microsoft, AOL + Time Warner and the nuclear winter
I'm feeling lucky : Google, Napster and the rebirth
Rip, mix, burn : the iPod, iTunes, and Netflix
A thousand flowers, blooming : PayPal, AdWords, Google's IPO and blogs
Web 2.0 : Wikipedia, YouTube and the wisdom of crowds
The social network : Facebook
The rise of mobile : Palm, BlackBerry and smartphones
One more thing : the iPhone.