From the Book - First edition.
Introduction: it's always day one
Part I: set the foundation
Simple is the new superpower
A modern spin on ancient words
Writing that dazzles, shines, and sparkles
The logline: your big idea
A communicator's "most formidable" weapon
Part II: build the story structure
Epic storytelling in three acts
the narrative information multiplier
Working backwards to get ahead
Part III: deliver the plan
AMP you presentations to inspire your audience
Make the mission your mantra
The Gallo method: sell you idea in fifteen seconds
Conclusion: invent and wander
Coaching drills at a glance.
