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Words that work: it's not what you say, it's what people hear
Words that work: it's not what you say, it's what people hear
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Author
Luntz, Frank I
Publisher
Hyperion
Publication Date
c2007
Language
English
Book
Show Edition
On Shelf
Franklin Ave. Library - Nonfiction - Adult
808.042 L
1 available
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Table of Contents
From the Book - 1st ed.
The ten rules of effective language
Preventing message mistakes
Old words, new meaning
How "words that work" are created
Be the message
Words we remember
Corporate case studies
Political case studies
Myths and realities about language and people
What we REALLY care about
Personal language for personal scenarios
Twenty-one words and phrases for the twenty-first century.
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Subjects
Subjects
Communication in politics
Critical thinking
English language
English language -- United States -- Rhetoric
Mass media and language
Persuasion (Rhetoric)
Persuasion (Rhetoric) -- Political aspects
Political aspects
Popular culture
Popular culture -- United States
Rhetoric
More Details
ISBN
9781401302597
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