From the Book - First edition.
Thinking with AND: an introduction to avoiding false compromises
Purpose: a fuel for your passion
Grit: steadfastly advancing your vision
Truth and discipline: staying true to the brand and to yourself
Keeping it simple: practicing restraint to stay grounded
Originality: unlocking the ability to think boundlessly
Transparency and authenticity: the value of open communication
Empathy: channeling the ability to connect and create community
Trust: learning to let others lead
Ownership and resourcefulness: building a culture with staying power.