Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy
(Book)

Book Cover
Average Rating
Published
New York : Henry Holt and Company, 2020.
Status
Central Library - Nonfiction - 2nd Floor
658.827 In
1 available

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LocationCall NumberStatus
Central Library - Nonfiction - 2nd Floor658.827 InOn Shelf

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More Details

Published
New York : Henry Holt and Company, 2020.
Format
Book
Physical Desc
256 pages ; 25 cm
Language
English

Notes

General Note
Includes index.
Description
"A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century. As Lawrence Ingrassia -- former business and economics editor and deputy managing editor at the New York Times -- shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened -- where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service. Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day." --,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Ingrassia, L. (2020). Billion dollar brand club: how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy (First edition.). Henry Holt and Company.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Ingrassia, Lawrence. 2020. Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy. Henry Holt and Company.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Ingrassia, Lawrence. Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy Henry Holt and Company, 2020.

MLA Citation, 9th Edition (style guide)

Ingrassia, Lawrence. Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy First edition., Henry Holt and Company, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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