Memes to movements : how the world's most viral media is changing social protest and power
(Book)

Includes bibliographical references and index.

"This is a book about how global movements build power with Internet memes"--,Provided by publisher.

Mina sees memes as the street art of the social web. She shows readers how they operate to reinforce, amplify, and shape today's politics, and are becoming fundamentally intertwined with how we find and affirm one another, direct attention to human rights and social justice issues, build narratives, and make culture. In parts of the world where public dissent is downright dangerous, memes can belie contentious political opinions that would incur drastic consequences if expressed outright. -- adapted from Amazon.com info