Disruption proof : empower people, create value, drive change
(Book)

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Published
New York, NY : Grand Central Publishing, 2021.
Status
Franklin Ave. Library - Nonfiction - Adult
658.4 C
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Published
New York, NY : Grand Central Publishing, 2021.
Format
Book
Physical Desc
xxii, 324 pages ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
"One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age-and further accelerated by the global COVID-19 pandemic-massive structural change is happening more frequently and on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Yet company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current needs. Through powerful case studies of Moves the Needle's notable corporate clients like Intuit, General Mills, Proctor & Gamble, and more, Cooper demonstrates how, with the right tools, anyone can weather turmoil and protect future profits. Disruption Proof provides readers with detailed instructions on for progressing through four stages of implementation in order to embrace a new way of working company-wide, including how to: develop an understanding of customers and colleagues that lead to insights (empathy) run tests to challenge assumptions (exploration) leverage data and insights to breakthrough biases (evidence) balance operational execution with learning (equilibrium) manage behavior to match corporate values (ethics) By adopting these "5E"s, all employees can ensure their company's ability to navigate moments of crisis and find transformative opportunities. Cooper explains how innovation at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company toward durable success"--,Provided by publisher.

Citations

APA Citation, 7th Edition (style guide)

Cooper, B. (2021). Disruption proof: empower people, create value, drive change (First Edition.). Grand Central Publishing.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Cooper, Brant. 2021. Disruption Proof: Empower People, Create Value, Drive Change. Grand Central Publishing.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Cooper, Brant. Disruption Proof: Empower People, Create Value, Drive Change Grand Central Publishing, 2021.

MLA Citation, 9th Edition (style guide)

Cooper, Brant. Disruption Proof: Empower People, Create Value, Drive Change First Edition., Grand Central Publishing, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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