"Feel great and perform at your best in the boardroom, weight room, bedroom, and beyond with this indispensable health and wellness guide: Your New Prime debunks current thinking about men's health and shows how every man can continue to operate at his peak at any age. Getting older may be inevitable, but in Your New Prime, serial entrepreneur and men's health expert Craig Cooper shows men that they don't have to accept the "natural" aging process....

"The man (Bobby Maximus), the plan (his 100 workouts), and your new belief that you can radically transform your body, thanks to these new intense programs that will get you working harder than you have ever worked before."--