La ciencia siempre ha estado presente en cosméticos y finalmente comienza a estar en marketing. Hoy, los consumidores hacen más preguntas que nunca sobre los productos cosméticos que compran. Este libro es una guía útil que profundiza en la ciencia de los cosméticos y nos ayuda a comprender nuestros cosméticos, dejando de lado el marketing. Science has always been present in cosmetics and finally begins to be in marketing. Today, consumers...

"A generation-defining exposé of toxic beauty culture-from Botox and Instagram filters to lip flips and editing apps-and the realities of coming of age online We live in a new age of beauty. With advancements in cosmetic surgery, walk-in treatments, augmented reality face filters, photo editing apps, and exposure to more images than ever, we have the ability to craft the image we want everyone to see. We pinch, pull, squeeze, tweeze, smooth and slice...

"Examines how people use makeup as a strategy and a coping mechanism to get by in a world not made for them"-- Every woman has had to make a very personal choice about her relationship with makeup, but often the choice is not entirely hers to make. Nudson unpacks makeup's cultural impact: how it can be used to shape a personal or cultural narrative, how often beauty standards align with whiteness, how and when it can be used for safety, and its function...

When gorgeous fifteen-year-old model, dancer, and aspiring actress Oribella Bettancourt develops alopecia and starts losing her trademark long blond hair, it forces both her and her doting mother to reassess their hopes and dreams.

"Now that Aia is committed to pursuing his dream of becoming a makeup artist, he'll have to step outside of his comfort zone in order to upskill. His friend and muse, Jun, is also on the road to her goal of becoming a model. Sky's the limit as they shoot for the stars. In the cutthroat world of the beauty industry, Aia knows he can't rest on his laurels. When he is summoned to MIRROR, an exclusive academy for aspiring makeup artists, it's a revelation...

"Kiri is undecided about what career she wants to pursue after graduation, but for Narumi it's plain and simple--he's always wanted to become a professional hairstylist. Can Narumi's passion help persuade Kiri to face her dreams?"--P. [4] of cover.

"At a young age, Aia Utagawa was scouted as a model, but his real ambition is to become a makeup artist. But, even as the end of high school approaches, it's a dream he hides inside, afraid of stepping outside his prescribed role as a pretty face. Then, one day, he meets Jun, a quiet classmate who hunches because she's ashamed of her face, covered in freckles. He convinces her to enter a school runway fashion contest together--with him doing her makeup....

"Plunge into the intimate history of cosmetics, and discover how, for centuries, women have turned to make-up as a rich source of creativity, community and resistance. The Renaissance was an era obsessed with appearances. And beauty culture from the time has left traces that give us a window into an overlooked realm of history - revealing everything from 16th-century women's body anxieties to their sophisticated botanical and chemical knowledge. 'How...