Catalog Search Results
Author
Publisher
BK/Berrett-Koehler Publishers, Inc
Pub. Date
[2014]
Language
English
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Author
Series
Very short introductions volume 527
Publisher
Oxford University Press
Pub. Date
2017.
Language
English
Author
Series
Publisher
Aguilar
Pub. Date
2023.
Language
Español
Description
Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los...
Author
Publisher
Ballantine Books Trade Paperbacks
Pub. Date
c2013.
Language
English
Description
ABC News Nutrition and Wellness editor Dave Zinczenko, author of the multimillion-copy bestselling Eat This, Not That! series, blows the lid off the bizarre, unnecessary, and shocking ingredients in many common brands, and shows you how making smart choices about the foods you love -- including burgers, pizza, and chocolate -- can help you lose weight, drop blood pressure, boost your immune system, and more.
10) Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands
Author
Publisher
Wharton School Pub
Pub. Date
c2009
Language
English
Author
Publisher
Harper Wave, an imprint of HarperCollins Publishers
Pub. Date
2023.
Language
English
Description
"Fatal conveniences are the toxic products we routinely use and the unhealthy things we do that our culture and corporations have made us believe are safe and necessary for living well and efficiently. These things--from deodorant, cosmetics, dental floss, and sunscreen to laundry detergent, air fresheners, carpets, and crayons to candles, tea bags, cell phones, and chewing gum--are ubiquitous in daily life . . . and they are wreaking havoc on our...
Author
Publisher
Harper Collins
Pub. Date
[2017]
Language
English
Description
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Here, Miller teaches listeners the seven universal story points all humans...
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