"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....

Introduces readers to Pixar, covering its history, franchises and products, and worldwide impact.

"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who...

Introduces readers to Star Wars, covering its history, franchises and products, and worldwide impact.

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

"Do you feel like you're hiding in the shadows and not living up to your true potential? Do you lack the confidence to show the world who you really are and build the business you really want? Do you want to stop comparing yourself to other people on social media and start feeling empowered in your own personal journey? If you answered yes to any of those questions, then BE SEEN: Find Your Voice, Build Your Brand, Live Your Dream is the guide you...

"Zweig explores the myths about branding and gets straight into the heart of what really builds and sustains a personal brand platform: your unapologetic authenticity"--

"From celebrity hairstylist, social media influencer, and entrepreneur Jen Atkin comes a book not just about hair and fame, but how to forge your own path and succeed in business and in life"-- "From entrepreneur and celebrity hairstylist Jen Atkin comes a smart and spirited guide to finding your voice and creating the life and career you deserve--along with a behind-the-scenes look into Jen's own wild and wonderful road to success." -- inside front...