A critical examination of Steve Jobs, revered both as an iconoclastic genius and denounced as a barbed-tongued tyrant. Interviews with a handful of those closest to him unravel the larger than life myth he deliberately crafted, and examine the endurance of his values which continue to shape the culture of Silicon Valley to this day.

"A frank, smart and captivating memoir by the daughter of Apple founder Steve Jobs. Born on a farm and named in a field by her parents--artist Chrisann Brennan and Steve Jobs--Lisa Brennan-Jobs's childhood unfolded in a rapidly changing Silicon Valley. When she was young, Lisa's father was a mythical figure who was rarely present in her life. As she grew older, her father took an interest in her, ushering her into a new world of mansions, vacations,...

"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally...

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.