Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively...

"Genuine persuasion in today's world, says Jason Harris, CEO and founder of Mekanism, one of America's cutting edge advertising companies, doesn't come about as a result of manipulation, pressure tactics or trickery -- it comes about from fostering relationships and habits that nurture character, empathy, generosity and authenticity. It is about core values and utilizing your inner humanity, rather than salesmanship or deploying a bag of tricks. In...

The Soulful Art of Persuasion es una guía revolucionaria para convertirse en un influyente maestro en la era de la desconfianza a través del cultivo de hábitos de formación del carácter que son esenciales para el crecimiento personal y el éxito empresarial sostenido. Jason Harris, director ejecutivo y presidente de una de las agencias creativas de más rápido crecimiento y éxito del país, Mekanism, sostiene que la persuasión genuina en el...