Catalog Search Results
1) Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands
Author
Publisher
Wharton School Pub
Pub. Date
c2009
Language
English
2) The founder
Publisher
The Weinstein Company Home Entertainment
Pub. Date
[2017]
Language
English
Description
Tells the true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers' speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.
Author
Publisher
Grand Central Publishing Hachette Book Group
Pub. Date
2024.
Language
English
Description
"In this stranger than fiction story of the massive crime network that rigged the McDonald's monopoly game for decades, unlock new, exclusive interviews and stories that couldn't make it into the HBO docuseries, McMillion$. In March of 2001, Federal prosecutor Mark Devereaux cold-called Rob Holm, the head of security for McDonald's Corporation. Without explanation, Devereaux asked that Holm and several other McDonald's senior executives plan a visit...
Author
Publisher
Liveright Publishing Corporation
Pub. Date
2020.
Language
English
Description
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the...
Author
Publisher
Thorndike Press Large Print
Pub. Date
2017.
Language
English
Description
"This fall, the movie The Founder, starring Michael Keaton, will focus the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonalds. But what about his wife, Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple"--Amazon.com.
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