Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

"The extraordinary inside story of the LEGO company--producer of the most beloved and popular toy on the planet--based on unprecedented access to the founding family that still owns the company, chronicling the brand's improbable journey to become the empire that it is today"--

Follow the familyѫs story from Denmark where Ole Kirk Christiansen began making wooden toys in his Billund Carpentry Shop and Lumberyard to the companyѫs evolution to the LEGO company. Christiansen and his sons Godtfred, Karl, and Gerhardt purchase a machine that makes plastic toys, and create the LEGO brick, and his grandson Kjeld Kirk Kristiansen expands to LEGOLAND. Learn how LEGO bricks are made, who came up with the name, how the family name...

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures...

Josh is a 12-year-old who makes a wish from an old machine to be big. Not really believing it will work, Josh is very surprised to find himself BIG the next morning. Now he looks like a 30 years old guy, but he still behaves like a boy. He decide to go with his best friend to New York and try to find the machine that can fix his wish. In New York he gets a job in a toy company and develops a romantic crush on a beautiful woman. Now Josh must learn...

"Everyone has played with LEGO; toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO; Toys is the perfect read for those with creative spirits and curious minds. "--Provided...