Presentation advantage : how to inform and persuade any audience
(Book)

Includes bibliographical references (pages 201-205) and index.

"The average attention span of an adult is eight seconds-eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention-email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade in the midst of unprecedented distractions is one of the greatest hidden and pervasive costs of the twenty-first century workplace. You need to connect to what matters to your audience and hold that connection. Learn to connect with your audience, and you'll stop having wasted time, unproductive meetings, and lost opportunities-you'll have the Presentation Advantage. "--Provided by publisher.