Marketing digital : para los que no saben de marketing digital
(Book)

Includes bibliographical references.

El entorno digital está lleno de oportunidades laborales. Además, como padres, educadores o simples ciudadanos tenemos la responsabilidad de entender los códigos por los que se rige este apasionante mundo. Si tienes un móvil, este libro te interesa porque eres parte del ecosistema creado entre usuarios y marcas, aunque tú no lo sepas. Nunca hemos hablado de las marcas con tanta familiaridad como ahora. ¿Quién no ha comentado el lanzamiento del último iPhone, el servicio de Amazon o las bondades de Facebook? ¿Cómo son ahora las campañas de publicidad? ¿Cómo puede una marca conseguir que se le oiga con tanto bombardeo de mensajes y ofertas distintas? Todos formamos parte de esto, pero no entendemos casi nada de lo que ocurre a nuestro alrededor. Un mundo que se justifica desde la obtención de los datos, ¿quién no ha recibido publicidad en el móvil tras hacer una consulta de vacaciones en Google? ¿Por qué los influencers cada vez son más importantes? ¿Las redes sociales son peligrosas para los menores? ¿Qué hay de la protección de datos?, ¿estamos tan vigilados como parece? Este libro simplifica lo complejo. Todo tipo de usuario, en dos horas, puede comprender los fundamentos principales del marketing digital de una forma sencilla, como si te lo contara un amigo. Paso a paso, con ejemplos, con gráficos de apoyo y de fácil comprensión. La guía definitiva para dejar de poner cara de póker cuando en tu entorno profesional, familiar o social, hablen de digital. The digital environment is full of job opportunities and as parents, educators or simple citizens we have a responsibility to understand the codes by which this exciting world is governed. We are all part of this ecosystem, but we understand almost nothing of what is happening around us, but this book will help you get it.

The digital environment is full of job opportunities. In addition, as parents, educators or ordinary citizens we have the responsibility to understand the codes by which this exciting world is governed. If you have a mobile, this book interests you because you are part of the ecosystem created between users and brands, even if you don't know it. We have never discussed brands with such familiarity as now. Who has not commented on the launch of the latest iPhone, the Amazon service or the benefits of Facebook? How are the advertising campaigns now? How can a brand get heard with so much bombardment of messages and different offers? We are all part of this, but we understand almost nothing of what is happening around us. A world that is justified from obtaining the data, who has not received advertising on mobile after making a vacation query on Google? Why are influencers becoming more and more important? Are social networks dangerous for minors? What about data protection? Are we as guarded as it seems? This book simplifies the complex. Any type of user, in two hours, can understand the main fundamentals of digital marketing in a simple way, as if a friend told you. Step by step, with examples, with supporting graphics and easy to understand. The definitive guide to stop putting on a poker face when in your professional, family or social environment, they talk about digital. The digital environment is full of job opportunities and as parents, educators or simple citizens we have a responsibility to understand the codes by which this exciting world is governed. We are all part of this ecosystem, but we understand almost nothing of what is happening around us, but this book will help you get it.

Text in Spanish.